Advertisers Lagging Behind March 29, 2009

60% consumers saying they used social-networking in 2008

33% consumers saying they used social-networking in 2007

46% consumers saying they used online and portable music services (double that of 2007)

41% consumers saying they used mobile Internet (triple that of 2007)

35% consumers saying they used mobile music and video (quadruple that of 2007)

however…

80% of advertising executives expect that the industry is still five years away from being able to deliver “cross-platform advertising, encompassing sales, delivery, measurement and analysis.”

via Advertisers Lagging Behind

direct Marketers Lag in Shift Online